H&M's Modest Line: LTD Collection

Following in the footsteps of brands like Nike and large retailers like Macy's, H&M launched the first drop of its modest clothing line this week: LTD Collection (the second drop of the collection will be on May 24th). While there were a number of articles directing interested customers like myself to the launch, a browse at their website and you'd think they'd forgotten to advertise their new collection.

For modest fashion-wearers like you and I, the fact that such a large fast fashion retailer has specifically designed a line for 'us' is rather remarkable. But the part that stings is that unlike previous collections - like H&M's Conscious line or the brand's collaborations with high-end designers - there is absolutely no mention of the LTD Collection on H&M's Instagram or website. Even searching 'LTD' brings up no results. Since the remainder of the collection is only going live at the end of the month, it seems that until then, the LTD collection will have no 'voice'. Disappointing, I know. 

As of now, these are the only four items available for purchase and they're intertwined in 'New Arrivals'. In a few weeks time, the remainder of the collection will be available. And let's hope they give it in the attention it deserves!

Until then, here are some of my favorites. The first is available for purchase now! Click to shop.

Images via Cosmopolitan, Teen Vogue, and Bustle



Rebecca Brown